There are several things you need to know if you are to write an editorial for the company newsletter. Maybe your boss has been overwhelmed with other responsibilities and asked you to fill in. However, what will you say and how will you say it? In any case, it is just an opinion piece and not a news item. You can learn how to sweeten your company’s newsletter here. The following are some of the key points to help you get it right in the first time.
Know the purpose
First, you should know the purpose of the corporate newsletter. It is meant to attract clients to your products and services. Moreover, it can reassure the customers that you are in stable financial shape. It can also be a platform to provide vital information to people in the marketplace and bolster employee loyalty. It is necessary for the editorial to reflect your company’s newsletter goals.
Understand your audience
You need to have a clear picture about the audience that will be reading the newsletter. They can be investors, customers, vendors, and employees. Thus, you should define your interests and think about the content, which will stimulate your interest no matter whether they agree with you or not. It is your duty to ensure that you write for an audience, which you have and note the one that you wish you had.
Be clear about content
As you start to think about the content, would an editorial about business or politics be appropriate? Maybe there are safety issues, so an editorial on corporate responsibility. Are there items or topics, which you need to stay away from? It is necessary to get in touch with the public relations department. If you are yet to, it is advisable to do so.
As you sketch out the editorial, you should know the amount of words the newsletter has. If you are not a brilliant wordsmith, you need to ensure your piece is less than 500 words. In any case, you are not doing investigative reporting. Thus, as you write, you need to keep the word count as required.
You need to determine the manner your editorial should be given the style of corporate culture and newsletter. It is necessary to use good models for style, closings, and openings. For instance, a strong but brief opening statement is likely to engage your readers so that they keep reading. You need to state your opinion in a clear way as much as possible.